SEO

SEO

Optimization of websites is dramatically changing each year and there is a need to constant update and adaptation to online requirements to achieve the goals.

SEO, search engine optimization, is today well-known specification in the field of online marketing. Its main goal is to promote the website in a way to bring the most relevant targeted visitors for the lowest cost possible.   

Optimization was usually presented as on-page and off -page factors. Among the on-page factors we can include the technical parameters of the site (associated with codes, HTML validity, the validity of links, duplicates, etc. ) along with the content (keywords, their relevance, search frequency, its promotion etc ) and their structure (navigating across the website). Off -page factors related to link building and back links. Today it is much more complex.

While optimizing we work particularly with the following steps:

  • Analysis and monitoring – market, competition, keywords
  • Creating a strategy based on selected targets
  • Web architecture – structure and navigation
  • Content
  • Graphic design customized for user, SEO and complex performance marketing
  • Technical modifications in terms of SEO
  • Building backlinks

What needs to be done for good SEO?

  • Brand – brand awareness
  • Manuals , mentoring , reviews
  • High quality and original content
  • Regularly updated content
  • High quality backlinks from reputable sources
  • Microsites 
  • Social media

This year there were a number of changes in search algorithms, primarily on Google (even though Seznam does not stay behind and also plans fairly extensive interventions). We monitor all the changes, react, reflect on the trends heading our way and proactively come up with new possibilities in order to achieve your desired effect.

Performance marketing

Performance marketing is focused on performance, by which we understand specific measurable activity in the form of the achieved campaign objective by the user of your site.

Branding, Brand Development

We create a positive media image of the brand, the company and its supply, strengthen credibility and emphasize our client's advantages.
 

Creating websites and e-shops

Webdesign, new website creation, microsites, meeting all modern requirements. Build the website that will make money.

Social Media and Advertising Formats

Marketing strategies today cannot work without social media. Use their potential fully.

Media Buying

Creative processing of media plan in all available formats and media with maximum efficiency.

Reputation Management

The targeted activities designed to monitor, protect and influence the reputation of your brand's communication strategy.

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