The targeted activities designed to monitor, protect and influence the reputation of your brand's communication strategy.

Your future partners, customers, investors, suppliers, employees, everyone will want to know how you are viewed by others and the market. How to take care of it?

Bitly is free tool mostly used for social media.

Google provides a number of tools which, if used properly, will reward you by a higher Google Rank.

At least so in layman it can be understood. Look at another tip what you can do for your Google+ profile.